What the Best Leaders Say Issue 5 Writing this issue was uncomfortable. It’s easy for me to write about vision, strategy, and how to communicate it. It’s much harder to write about the price tag of my own convictions. As I drafted the section on “Costly Signals,” I found myself looking at my own business … at the projects I’ve let steal my time and the “easy wins” I haven’t said no to yet. To me, this essay isn’t just an observation of what the best leaders do differently; it’s been a mirror...