What the Best Leaders Say Issue 8 In leadership circles, the “Patagonia Case Study” has become a bit of a cliché. It’s usually presented as a moral fable: Be virtuous like Yvon, and you will win. A nice sentiment for sure, but utterly useless advice. It suggests that unless you are saving the planet, you cannot replicate their loyalty. And it certainly isn’t helpful if you are selling enterprise software or financial services rather than fleece jackets. But if you strip away the moralizing,...