No. 7: How to Design Messages That Survive the Office Kitchen (What the Best Leaders Say)


What the Best Leaders Say Issue 7 Walk into any office kitchen five minutes after a Town Hall, and you will hear the real strategy of the company. It won’t sound anything like the slides that were just presented. It will be shorter, blunter, and usually, much scarier. And yet, we spend weeks polishing the slides, but zero time designing the gossip, while the gossip is what actually manages the company. This issue is about taking control of that conversation. It’s about designing the message...

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