What the Best Leaders Say Issue 14 A match does almost nothing on its own. A few seconds of heat, a small flame, and it’s gone. But find something that was always going to burn and it ignites a fire. The leaders who change minds, who give a presentation people can’t stop talking about, who make something shift in a room without anyone being quite able to say how, have mostly figured out one thing the others haven’t. They are not trying to be the fire. They are trying to be the match. I have...